Burger King adds $1 tacos to its menu for a limited time

Burger King crispy Taco

Source: Burger King

Burger King said Tuesday it plans to sell $1 tacos nationwide for a limited time.

"We've seen success with tacos in our west coast restaurants and knew it was time to bring this west coast favorite nationwide," said Chris Finazzo, Burger King North America's president, said in a statement.

The number of tacos sold at fast food restaurants grew 4% this year, to 1.4 billion servings, according to data from NPD Group for the year ending in May 2019. 

The Crispy Taco includes beef, cheddar cheese, lettuce and sauce in a tortilla.

It's not unusual for restaurants to use limited time offerings as a way to get customers in the door and to stir up excitement around the brand.

Tacos had briefly been on the burger chain's menu in 2010.

Burger King is owned by Restaurant Brands International, which has seen its stock rise nearly 15% since the start of the year. The parent company, which also owns Tim Hortons and Popeyes, has a market value of more than $32 billion.

Shares of Restaurant Brands International fell in April after the company reported first-quarter earnings that were lower than analysts' expectations. The company said the decline was due to higher expenses from taxes.

Burger King has been known to experiment with additions to its menu. It added funnel cake fries to its menu in January, also for a limited time, and launched an "Upside Down Whopper" in June to celebrate the Netflix show "Stranger Things."

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